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§   case study

Carrozzeria Nova Umbra

— Carrozzeria Nova Umbra · Città della Pieve

year
2026
sector
automotive · body shop
role
design, development, AI chat
status
● live
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Carrozzeria Nova Umbra — project preview

01   brief

The context.

A body shop in Città della Pieve that doesn't just fix your car: it handles the claim for you and follows the case with the insurer. The site had to convey "a single point of contact" in the stressful moment after an accident — standing out from the look-alike commodity body shops.

02   challenge

The challenges.

A sector perceived as a commodity, with a customer who is confused and in a hurry after an accident. We needed to communicate trust and clarity ("we've got it"), show the breadth of services (bodywork, painting, PPF, detailing, CAI/CID), and answer recurring questions without wasting the owner's time.

03   solution

The answer.

A dark, direct site with a red accent, a "Had an accident? We've got it" hero and three clear promises — a single point of contact, less confusion, a careful handover. WhatsApp front and center and an AI chat (Claude) that answers questions about claims and services and qualifies the request.

No generic showcase: a tool that lines up the services, collects contacts and filters serious requests. Static on Cloudflare Pages — fast, secure, with management costs close to zero.

04   measurable results

The numbers that count.

16+

years of experience

3000+

vehicles handled

1

point of contact per customer

100%

final inspection

06   tech stack

What's underneath.

services delivered

  • art direction
  • UX/UI
  • development
  • AI chat
  • content

technologies

  • Cloudflare Pages
  • Chat AI · Claude Haiku