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Twiga World

— Redesign concept · Atto Labs (unsolicited)

year
2026
sector
luxury hospitality · concept
role
concept, art direction, UX/UI redesign
status
● concept
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Twiga World — project preview

01   brief

The context.

Twiga World is a collection of luxury destinations — dining and club — across Milan, Versilia, Porto Cervo, Baia Beniamin and Monte Carlo. An iconic brand of Italian luxury hospitality. Today the site runs on WordPress + Elementor: elegant, but thin on content and far less *experiential* than the atmosphere of its spaces.

This is an **Atto Labs concept: an unsolicited redesign, not affiliated with Twiga World**, an exercise to imagine their digital presence on par with their locations.

02   challenge

The challenges.

Translating the exclusivity and mood of five very different venues into a cinematic, fast digital experience — without the template feel. Telling the heritage, atmosphere and cuisine of each location, integrating booking (SevenRooms) frictionlessly, staying flawless on mobile, bilingual IT/EN. All of it for a brand where digital has to convey luxury, not handle it like any other site.

03   solution

The answer.

A bespoke site, far from WordPress: full-screen hero with video and nighttime photography, each venue an immersive page with its own identity (color, typography, mood), editorial storytelling (heritage, chefs, events, behind the scenes), SevenRooms booking integrated natively and fluidly. Proposed stack Astro + Cloudflare for premium-product speed and zero fragile maintenance.

The idea: the site shouldn't describe luxury, it should make you *feel* it — from the first animation to the confirmation of a booking. A concept that shows how we rethink an iconic brand, without touching what already works in its imagery.

04   measurable results

The numbers that count.

concept

project phase

5

venues rethought

bespoke

from WordPress to

IT · EN

languages

06   tech stack

What's underneath.

services delivered

  • redesign concept
  • art direction
  • UX/UI
  • design system
  • motion concept

technologies

  • Concept
  • Astro
  • Cloudflare
  • high-fidelity mockup