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Martina Nardi

— Dr. Martina Nardi · psychologist and EMDR psychotherapist

year
2025
sector
clinical · psychology
role
design and development
status
● live
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Martina Nardi — project preview

01   brief

The context.

Martina Nardi is a psychologist and psychotherapist specialized in Psychosynthesis and EMDR Therapy, with a practice in Siena and online sessions. She needed a site that made people feel welcome from the home page on: a calm, authentic space that conveyed reassurance before a single word.

02   challenge

The challenges.

Communicating gentleness and competence together. Explaining clinical approaches (EMDR, Psychosynthesis) in a human, never cold way, distinguishing the areas of practice, and making booking a consultation simple and free of anxiety — tailored to an audience of adults and teenagers.

03   solution

The answer.

A warm, airy design — powder-pink tones, serif typography, plenty of breathing room — with a story told in stages: philosophy, introduction, three areas of practice, the journey, the booking. An authentic presence alongside the person.

A gentle tone of voice, a clear hierarchy, and a path that guides from "find out more" all the way to "book a consultation", in the practice or online.

04   measurable results

The numbers that count.

3

areas of practice

studio + online

mode

online

booking

Siena

location

06   tech stack

What's underneath.

services delivered

  • art direction
  • UX/UI
  • development
  • identity
  • bookings

technologies

  • Site + bookings
  • Netlify