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Camilla Antonini

— Dott.ssa Camilla Antonini · psychologist and Gestalt psychotherapist (Florence)

year
2026
sector
clinical · psychology
role
design and development
status
● live
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Camilla Antonini — project preview

01   brief

The context.

Camilla Antonini is a psychologist and Gestalt psychotherapist in Florence, working with individuals and couples. She needed a site that made people feel welcome from the very first moment: a warm space to slow down and listen to yourself, far from the coldness of the "medical practice website".

02   challenge

The challenges.

Conveying warmth and competence together. Explaining the Gestalt approach in a human way, telling her training and specializations without weighing things down, and making booking a first session simple and anxiety-free.

03   solution

The answer.

A warm, airy design — powder palette, serif typography, plenty of breathing room — with a story told in chapters: who I am, training, specializations, contacts. A gentle tone, "Welcome, listen, understand", and a smooth path all the way to "Book".

A digital space that mirrors the practice: calm, cared for, putting you at ease even before the words.

04   measurable results

The numbers that count.

Firenze

location

Gestalt

approach

persone + coppie

for

online

booking

06   tech stack

What's underneath.

services delivered

  • art direction
  • UX/UI
  • development
  • identity
  • bookings

technologies

  • Site + bookings
  • Cloudflare Pages