Keyscar

Keyscar rents luxury cars and supercars — Ferrari, Lamborghini, Porsche, Mercedes — across Brescia, Gavardo and Lake Garda. The site had to match the fleet: cinematic, exclusive, and able to turn curiosity into a booking.

Translating exclusivity into a digital experience that didn't feel like a price list. Presenting a fleet split by category (luxury, sport, SUV, van, sedans), making the booking simple, and conveying the premium service from the very first moment — perfect on mobile too.

A dark, cinematic site: an "Enter" intro over a night-time garage, a hero showcasing the fleet lit in gold, a catalog browsable by category with dedicated car pages, and a three-step online booking (choose, book, drive).

No templates: night photography, gold and black, micro-interactions. Digital that conveys luxury, instead of handling it like any ordinary site.